About Me
I'm a very meticulous, adventurous and creative person fueled by coffee and jelly beans. Passionate about the web and all things digital. Cycling, snowboarding and sailing keep me from falling to the dark side. I'm also a Father of two daughters who are just as crazy as me.
Experience.
Working as a front end software engineer for both customer facing and internal/back office projects that utilise technologies such as Next.js, React and GraphQL.
This role has really allowed me to explore outside of my comfort zone and learn more about the infrastructure side of things like Kubernetes and Docker for releasing and deploying web apps.
I fancied something a little different so I've switched to a client-side based role in Web3. As a Front End Developer at The SolaVerse I design and develop modern interactive web pages and user interfaces using technologies such as Laravel, Vue, Inertia and React.
Since starting I've had fun learning all about Web3, Non-Fungible Tokens (NFTs), Blockchain, Solidity Contracts and Wallets. I've developed a mini marketplace where users can purchase Ship Skins. I redesigned and developed a new minting page for the Companions NFTs. I built a new interactive star themed roadmap.
I redesigned a new user interface for user accounts with the aim of simplifying tasks and modernising the look and feel.
Unfortunately the crypto market took a bit of a tumble and sadly the company could no longer afford to keep me on.
mattmoore.co
January 2020 - March 2022
Freelance Web Developer
I contracted for Adviser.ai and Cavendish Online. Adviser.ai hired me to design and implement the front end of the Advser.ai application as well as the front facing website with sign up process. The application was built in PHP using Slim 4, RedBean, Twig and Bootstrap.
Cavendish Online contracted me to develop the front end of their whitelabel life insurance quote application as well as develop custom whitelabel designs provided for Boomin (www.boomin.com/priorities/insurance/life) and Cavendish themselves (life.cavendishonline.co.uk).
Strawberrysoup Ltd (Eleven Miles)
March 2016 - December 2019
Web Developer / Digital Marketing Specialist
elevenmiles.comStrawberrysoup was a former company of the Sideshow Group (now named Eleven Miles) that specialised in e-commerce websites for FMCG brands. My responsibilities were split between development and marketing. Working closely with all other departments on projects to ensure SEO, UX and CRO best practices were considered at every stage.
Projects mostly consisted of Wordpress and Woocommerce development using PHP, HTML5, CSS3, JavaScript, SASS, NPM, and Gulp. Larger projects like KFC warranted a more agile way of working using JIRA for weekly sprints and kanban with a dedicated PM/scrum master.
Since Strawberrysoup was part of the Sideshow Group (now named Eleven Miles), I often collaborated on projects with other agencies in the group like Thinking Juice, Vertical Leap and Sideshow (Eleven Miles). Projects like Cambridge Audio, Badger Beers, Vintage Roots, Arts University of Bournemouth and Williams Jet Tenders.
Other responsibilities included devising digital marketing strategies for all recurring and new digital marketing clients. Proactively troubleshooting technical and strategic issues for all digital marketing clients when they arise. Provide daily support for the marketing team. Work with new business team for prospect insight and competitor analysis when required. Technical site audits, benchmarking, site migrations, tracking and data analysis.
Protected.co.uk
February 2016 - March 2016
Front End Web Developer
Working closely with designers and the marketing department, whilst being a part of a growing development team that care strongly about quality and continual improvement of internal applications.
Using JIRA to manage and take on tasks for developing and enhancing application features on the front end writing clean, responsive, semantic HTML5, CSS3 and JavaScript. Using the Foundation front end framework, NPM, SASS and Grunt. Small amounts of PHP coding when necessary in a ZF2, MySQL and Apache environment whilst using Git and GitHub for version control.
I was at Protected for one week before the company announced they were going into liquidation and made everyone redundant, such is life.
Building of fast, reliable and scalable web applications that are cross-browser compatible and SEO-friendly using technologies and services such as Amazon Web Services, OPcache and Nginx/PHP-FPM servers.
Developing Adobe Photoshop designs into a responsive front end using HTML5, CSS3 and JQuery. Using Adobe Illustrator for creating SVG and PNG sprites. Developing web applications in Laravel 5 using Elixir to define Gulp tasks for mixing, minifying and cache busting SASS/SCSS written using BEM syntax.
Using Artisan for database migrations and for making Controllers and Eloquent Models. Building larger applications using Zend Framework 2 for high-traffic websites and creating modules to enable scalable functionality.
Using JIRA to manage and take on tasks for developing and enhancing application features on the front end writing clean, responsive, semantic HTML5, CSS3 and JavaScript. Using the Foundation front end framework, NPM, SASS and Grunt. Small amounts of PHP coding when necessary in a ZF2, MySQL and Apache environment whilst using Git and GitHub for version control.
Ongoing maintenance, new module and page development for Monica Vinader. Resolved bugs raised in JIRA and then ran Selenium tests before deploying.
Developed a call tracking module for Loaf that utilised the Google Analytics Tracking API which detected medium used by visitors and updated the phone number on the site accordingly depending on the medium used (cpc, organic, email, social and direct). Attribution was on a first click basis and myTTNC was used to purchase numbers and link them to Google Analytics.
Front end development tasks on sites like Maitland, Original Travel and Love Home Swap. Other work involved being responsible for managing multiple client PPC accounts; implementing Google Analytics tracking across multiple domains for D&D London and all their London restaurants to ensure visitor journey was not broken or causing self-referrals; assisting in the setup of multilingual and multinational SEO best practices and domain migrations.
Web of Knowledge Ltd
2010 - 2012
Web Designer / Developer
Create eye-catching web design concepts in Photoshop then hand-code the front end user interface using HTML, CSS and JavaScript so that sites were cross-browser compatible and W3C and WAI compliant as well as adhering to SEO best practices.
Analysed website performance and statistics then reported on improvements. Researched keywords with optimal search volume and competition to use in on-page optimisation. Built backlinks on pages with relevant content and good PR. Managed and optimised client PPC accounts.