Matt Moore Freelance Web Developer Logo

Featured Work

I enjoy building responsive cross-device and cross-browser compatible websites and applications using modern best practices and the latest technologies.

Cavendish Online

Cavendish Online is a thriving e-commerce company, and a recognised change-maker in the protection and investment industry. They also offer one of the lowest cost investment and pensions platforms in the UK which provides the cheapest route to buy a stocks & shares ISA. They provide their customers with the best value life assurance, pensions and investments from the country’s top financial service providers.

Working in collaboration with the design and development teams I was responsible for developing the front end for both the Over 50's and Cavendish Online life insurance comparison services as well as a custom whitelabeled version for Boomin.

Over 50s Life Insurance by Cavendish Online


Davy’s are an independent wine merchant, founded in 1870 by Francis Edwin Davy. They now have over 20 stores and bars scattered through some of London’s most exclusive locations, each offering their own, individual experience.

Davy's requested a complete re-design and development of their website with the main objective of increasing bookings. I was responsible for analysing existing site performance and user behavior to provide insight to the design team. I was then responsible for the development of the new website.

19% Increased Conversions

Davy's Wine Merchants

Magma Global

Founded in 2009 and with UK, US, Angola, Saudi Arabia and Malaysia offices, Magma's mission is to deliver the world's most reliable risers, jumpers and downlines for subsea exploration and production.

The business had an existing website however it is was failing to sufficiently support the brand’s positioning as a specialist and innovator in its field. They needed required a complete re-design and development of a new website that better conveys core USPs, quality of brand and offering and reaffirm expertise and trust signals as far as possible.

I was responsible for analysing existing site performance and user behavior to provide insight to the design team. I was then responsible for the development of the new website.

48% Increased Page Speed
46% Increased Avg. Session Duration
37% Increased Pages/Session
13.5% Reduced Bounce Rate

Magma Global

International Connections Academy

The International Connections Academy (INaCa) is an affordable, college preparatory online private school for grades K–12, one of the largest virtual private schools in the USA.

Owned by Pearson, INaCa wanted to improve upon their global direct-response campaign performance. I was responsible for managing the campaign, only this time with 40% less budget compared to previous year and with the objective of increasing leads and reducing overall CPA.

Key changes included the creation of dedicated PPC landing pages, targeting refinement, RLSA and custom audiences, optimised campaign structure and on-going management. Despite the budget restrictions I was able to achieve some great results.

91% Increased CTR
65% Increased Conv. rate
43% Increased Conversions
58% Reduced Cost / Conv

International Connection Academy


Loaf is a London based homeware brand making furniture for people to kick-off their shoes and lead happier, more relaxed lives. Launched in 2008, Loaf made it their mission to encourage people to enjoy their homes more. The ‘loafing’ ethos paid off, with rapid growth positioning Loaf as one of the UK’s fastest growing companies in the UK.

Over the course of a year I worked on optimising Loaf’s Google Ads account. Objectives were to increase relevance and quality scores whilst reducing wasted spend.

Key changes included the development of dedicated PPC landing pages, product feed optimisation, a new optimised campaign structure and on-going management.

20% Reduced Cost
50% Increased Revenue


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